![]() ![]() “We saw the prisms when we parked so we made a mental note to go back,” Fitch wrote. Lizzy Fitch, a 2016 graduate from Worcester Polytechnic Institute, said in an Instagram direct message that she visited “Prismatica” with a friend in February. ![]() “From the marketing perspective, it just helps us keep people engaged in the community, even in the winter when people tend to retreat a little bit inside.” ![]() “It’s hard to program things that are interesting that get people to come outside, and this really succeeds in doing that,” she said. With new buildings and storefronts, the former space filled with parking lots is now a much livelier and welcoming space, Brodsky said.Īrt installations such as “Prismatica” and the “Seaport x Impulse” are intended to draw more people to district and explore the new developments in the area, Brodsky said. New commercial buildings, condominiums and apartments have since taken over the area. ![]() Nine years ago, the Seaport district was composed of parking lots, warehouses and rotting piers, according to Urban Land Magazine. People come from all over Boston, even during the cold winter months, to take photos and experience the light reflecting effect, Brodsky said. Brodsky said she and her team worked to make sure every single panel and pillar was connected to electricity. Each pillar can be manipulated to spin and reflect different lights and colors depending on its position. Stumbling across artwork in every direction in the area offers a little pinch of beauty and mysticism to Seaport, Brodsky said.ĭue to the dichroic film that laminates the prisms, observers can see every color in the visible spectrum as they move. Some prisms can be found next to the Starbucks while others are in a central courtyard. “We get to give the district a playful atmosphere,” Brodsky said, “and make it a fun place to be during a tough time in the year.”īrodsky said she and her team worked with Creos to install the prisms along Seaport Boulevard, strategically scattering each pillar throughout different parts of the district for a more impactful experience. As such, the Seaport’s management team thought their installation would work well in Boston. Brodsky called “Prismatica” the “2.0 of the Seesaw.”Ĭreos brings interactive, outdoor art to Montreal, as well as in other cities where winters are long, dark and cold, Brodsky said. 9, “Prismatica” was created and installed by the company RAW Design in collaboration with ATOMIC3.ĭebra Brodsky, the senior head of marketing for WS Development’s Seaport branch, said they partnered with Creos, a Canadian production company that organizes artists to bring their creations to different urban spaces in cities around the world, to create the installation this winter.īrodsky said Creos also brought to life the “ Seaport x Impulse” last winter, which became a popular spot for Instagram photos. The Seaport’s latest interactive art installation,“Prismatica,” is open and free to the public at Seaport Boulevard until April 1.ĭebuting Feb. Passersby engage in the pillars’ changing colors, lights and sounds. Twenty-five glowing prisms that tower over 6 feet tall stand scattered in between shops and restaurants throughout Boston’s Seaport Boulevard. The installation is on display through April 1. “Prismatica” features interactive light panels that line Seaport Boulevard. ![]()
0 Comments
Leave a Reply. |